What to Do After Your Blog Has Been Published

You just wrote an exciting and informative blog post. It is one of the best
articles that you have ever written. You feel that it is insightful, clever,
interesting, and educational. Now that it is published, what do you do?

Blogging is an extremely important part of your social media marketing
campaign. Not only do you offer valuable content to other people but you also
strengthen your existing business relationships and cultivate new ones through
your blog articles. The more you engage your online business associates, the
stronger the bond will be between you and the greater your chances of eventually
increasing your business’s revenue because of it.

Making sure that your content is noticed

Once you have hit the “publish” button, there is plenty of other work that
you need to do to make sure that  your article falls into the hands of your
audience. If you publish and article and don’t let anyone know that it is
published, it won’t do you or anyone else any good. If you don’t syndicate your
article, you will have an extremely limited audience (your RSS subscribers and
you). In that case, your article will have a difficult time achieving high
rankings on the search engines because your competition will be so fierce. If
you have valuable content that you feel other people will truly benefit from
reading, you need to let everyone know as quickly as possible. Being reactive
(waiting to get noticed instead of doing everything in your power to get the
article to other people) will only count against your chances that your content
will add to the success of your business. Your objective is to make sure that
among the readers of your article, there will be your ideal target audience
members as well as key influencers.

The following tips will help you to leverage your blog content to its maximum
potential after you have initially published it":

• Keyword integration/search engine optimization (SEO): Even
  though you have excellent content (the ideas are exciting and the language
  itself is presented beautifully), it is critical that you pay close attention to
  keywords and key phrases so that the search engines notice it. If you aren’t
  sure about which keywords or key phrases to use, a little research will help
  tremendously. If you want to choose the most effective and appropriate keywords
  and key phrases, scrutinize your content to identify the main topics of the
  article. If you are not sure that your keywords and phrases are not strong
  enough, it is a good idea to rework the content until it is richer and then the
  results will be that you will achieve high search engine rankings.
• Syndication: People tend to forget about the importance of
  the RSS (real simple syndication) feed. The RSS feed gives you the ability to
  automatically get your content to many places at once (this includes your chosen
  social media channels). Having an RSS feed will certainly improve your ability
  to share content quite easily. Please understand that once you have set up the
  RSS feed, you should never have to set it up again. It should be a one-time
  thing.
• Abbreviated URLs: Being able to post shortened URLs is
  especially important when it comes to social media channels that have a very
  limited message capacity (such as Twitter, which only allows a maximum of 140
  characters per message).
  
  • Here is what you need to do to get a shortened URL: copy the URL of your
    blog post into a URL shortener (make sure that analytics are offered) such as
    Bit.ly, Ow.ly, Cli.gs.
  • Use that shortened URL in all of your status updates and link your posting
    or teaser paragraph.
  • Take notice of geographic locations and referring website data in your
    analytics after your link has been online for a while.
• Posting teasers on other people’s websites: Many other
  people will allow you to post teasers for your articles on their websites. Of
  course, they will only agree to that if your content is relevant to their
  audience, valuable, and not in any way self-promoting. Some examples are:
  
  • Niche industry forums.
  • Facebook groups
  • LinkedIn Answers
  • LinkedIn group forums

If you write an enticing headline or  thought-provoking question to post on someone else’s website, remember to include some interesting commentary and your shortened URL. Don’t forget to request that the readers give you feedback or interact in some other way.

• Email signature: You can add your latest blog post to your
  Email signature. That will make it so easy for other people to access your
  article as soon as they have read your Email to them. This is a great little
  trick that will produce wonderful results.
• Connect with other bloggers: Remember how critical
  networking is to the success of your business. It can be a “one hand washes the
  other” situation. You can comment on each other’s blogs and start the ball
  rolling regarding discussions. You can certainly help each other to generate
  more traffic.
• Status updates: It will take a great deal of time and
  energy if you have to customize your updates to each social media profile that
  you have. It is not feasible to use the exact same update for all of them. Also,
  not all of your online connections will be online at once to see your updates as
  they are posted. If you want to get the highest response rate from your online
  followers, you will probably have to send many updates at different times on
  different days. You should also use a variety of headlines. If you keep using
  the same one all of the time, you will run the risk of getting banned.
• Comment on other people’s blogs: If you make comments on
  other blogs that you find interesting and valuable, you will be generating web
  traffic and high-quality backlinks. Once you have finished your posting, you
  should take the opportunity to search for other blogs on a similar topic. The
  more you do this, the more likely you are to gain new online connections.

Conclusion

Writing top-quality content and publishing it is only the beginning. Make
sure that you work methodically and consistently.  It is like building a casino
in the middle of the desert. If you don’t have anyone around you and you don’t
tell anyone about what you are doing and how you can help them, all of your
efforts will be for nothing. You need to take that blog article and work it
until it pays off for you over and over again.