Bloomingdale Considers Selling Ads on School Buses

Business administrator said state DOT may not be in favor of idea. What do you think?

While they did not vote to allow or not allow any specific advertisement, the briefly discussed the idea of paid advertisements on school buses at Tuesday's meeting.

Business Administrator George Hagl said he attended an administrator's conference where the topic was discussed and a recommendation was made that school boards enact a policy in relation to advertising on school buses. The board did vote to enact a policy Tuesday, but, as Interim Superintendent Frank Buglione explained, another vote would need to be taken if the board were to consider allowing an advertisement on a school bus.

The idea is that the sale of advertisements would help generate revenue for the school district, Hagl said, with half of the money earned needing to be used to offset fuel costs and the other half earned as extra money for the district. While Hagl said he is in favor of additional revenue, he felt the board should take its time in considering whether to allow advertising on buses.

"I'm all in favor of generating money for the school district, but perhaps this is one of those cases where you might not want to act so quickly on this," he said.

Hagl also noted that he has heard the state Department of Transportation (DOT) is not in favor of advertising on school buses and it is rumored that the DOT will actually take buses that have ads out of service until they are removed.

What do you think? Should ads be allowed on school buses to offset school district costs? Participate in our poll below and then let us know your thoughts in the comments.

Jo August 15, 2012 at 09:57 PM
Sally, You said "we are desensitized and wouldn't even notice it...". You mean 5-17 year olds, right? jo
Sally Fane August 16, 2012 at 02:05 AM
I don't think 5-17 year olds are paying attention to the advertising on buses.
Jo August 16, 2012 at 03:38 AM
Sorry, but I do - if the advertisements are geared to their interests (and why would a company pay for an advertisement that isn't intended to "sell" them?)... Kids are sponges. Don't underestimate them.
carol jagiello August 19, 2012 at 11:50 PM
Please look up the website "Campaign for a Commercial-Free Cnildhood", go to resourcses and look at the fact sheet. The enire site is is worth reviewing but at least read the fact sheet before it is decided that this will do no harm or a is great idea. The problem is our society relies on and readily accepts corporate cash for everything from naming buildings, sponsoring events and a million little things that are hardly noticed any more. All of this is a problem and a line needs to be drawn, the entire public/private propaganda needs to be re examined before there is no more public- that is where we are headed, for all the wrong reasons..
Jo August 20, 2012 at 12:20 AM
Thanks, Carol, for the resource material. It's really excellently presented, and revealing. Another thing about subliminal advertising: if it's displayed in places children "trust" (like on our school buses and in schools), there is even more likelihood of children accepting the message without questioning.


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