Holiday Guide

Retailers Hit the Mark With Social Media This Holiday Season

• Michael Cohn
• Nov 26, 2012

This holiday season, traditional media has been swept aside in favor of tweets and friends. Shoppers will go after deals, online and off.

Science & Technology

Content Marketing With Infographics

• Michael Cohn
• Aug 28, 2012

In this day and age of extreme amounts of data, you are always trying to find new and exciting ways to present your content and to make it attractive so that large numbers of people want to read it.

Science & Technology

What You Should Know Before Joining a New Social Network

• Michael Cohn
• Aug 15, 2012

New social networks are surrounding you on a very regular basis. Sometimes it is difficult to know which ones are worthwhile for your business and which ones are not.

Science & Technology

Why You Shouldn’t Use Free Email Addresses as Your Business Address

• Michael Cohn
• Aug 8, 2012

Communicating through email is one of your primary means of communication. It’s important to make sure that your credibility surrounds that communication.

Why Women Are Good at Sales Online and Off

• Michael Cohn
• Jul 17, 2012

With buying and selling, by nature, women have it all over men, whether online or offline. Women have an emotional core, which is extremely effective when it comes to being able to...

Science & Technology

Successful Ways for Nonprofits to Leverage Social Media

• Michael Cohn
• Jul 5, 2012

Social media is an excellent online tool for all businesses. Nonprofits can use the same approach as for-profit businesses.

Science & Technology

How to Connect With Influencers on LinkedIn

• Michael Cohn
• Jun 25, 2012

Networking for business is critical to your success.

Science & Technology

Achieving Influencer Status Online

• Michael Cohn
• Jun 18, 2012

There is much talk about finding online influencers who can help you to advance your business through your online interactions. On the other side, there are ways that you can become an ...